Harnessing the $84 Trillion Wealth Transfer: The Rising Demand for Alternatives

By: Gridline Team | Published: 06/05/2023
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An unprecedented transition of wealth is on the horizon. With the youngest of the 73 million baby boomers reaching 60 and the oldest nearing 80, a vast, once-in-a-lifetime wealth transfer is unfolding.

A whopping $84 trillion is projected to pass down from these older Americans to their millennial and Gen X heirs through 2045, with $16 trillion set to be transferred within the next decade. This seismic shift in wealth isn’t just an economic phenomenon but also a drastic transformation in investment strategies and wealth management approaches to cater to these new generations.

The Complexities of Managing New Generation Wealth

The 2023 EY Global Wealth Management Research Report highlights an interesting trend. It highlights the increasing complexity of investment needs, especially among the very high net worth (VHNW) and ultra-high net worth (UHNW) investors.

These investors face unique challenges concerning diversifying their wealth across a wider array of asset classes. In response, wealth managers are presented with an opportunity – and the challenge – to innovate and adapt their strategies to these escalating demands. By providing access to best-in-class private equity, venture capital, private credit, and real asset funds, Gridline is an example of how platforms can help navigate these complexities.

More intriguing, perhaps, is the apparent paradigm shift in investor preferences towards the diversification of wealth management providers. Rather than putting all their eggs in one basket, more and more investors opt to spread their assets across multiple providers. This reveals a new era of wealth management where collaboration could be just as crucial as competition.

The Role of Robo-Advisors and Virtual Interactions

The imminent shift from the traditional, baby boomer-oriented wealth management to a new generation-focused approach has also brought about significant changes in the methods of wealth management. Digital transformation has ushered in an era where virtual collaboration is no longer just a value-add but a necessity.

The advent of fintech and robo-advisors, offering specialized services at relatively low costs, have particularly attracted self-directed investors. This fusion of technology and finance is redefining the investment landscape, paving the way for an exciting intersection of wealth management and digital innovation.

The Appeal of Alternative Investments

The surging interest in alternative investments is arguably one of the most defining shifts in the wealth transition era. This trend isn’t just confined to VHNW and UHNW investors and is increasingly appealing to high net worth (HNW) and mass affluent investors. These investors seek diversification and long-term yields, leading them to explore alternative investments beyond traditional stocks and bonds.

Wealth managers keen on capitalizing on this shift are venturing into partnerships with external asset managers and fund providers. The goal? To create secondary market liquidity, thus providing clients with opportunities to buy and sell private assets, a privilege previously restricted to institutional investors and the very wealthy.

The Need for Transparent and Tailored Investment Strategies

Client’s desires have evolved in tandem with the changing investment landscape. They now seek transparent, personalized investment approaches that align with their long-term performance objectives. The cookie-cutter strategies of yesteryears, promising relative performance, are proving insufficient.

Moreover, there’s a considerable gap in the market, as shown by the fact that only 36% of clients in North America are satisfied with their RIAs’ alternative investment services. This dissatisfaction underscores the opportunity for wealth managers to develop and offer tailored and transparent alternative investment strategies that better meet client needs.

The Role of Sustainable Investment Options

Sustainable investment options are also increasingly important, especially among the “maximizers.” They are 50% more likely to value sustainable investment options, underlining the potential of behavior-focused personalization in the design of wealth management offerings.

For the new generation of wealth inheritors, sustainable investments are not just a “nice-to-have” but integral to their investment portfolios. As wealth managers cater to these new investors, they must consider how sustainable investment options align with their clients’ values and long-term investment goals.

As the baton of wealth passes from the baby boomers to younger generations, we are witnessing a dramatic shift in wealth management and investment strategies. The demand for alternative investments is rising, potentially transforming the investment landscape radically.

Wealth managers are presented with exciting opportunities to innovate their offerings and services in response to these evolving demands. Staying agile, adaptable, and forward-thinking is key as we navigate this vast wealth transition.

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